Business

Somesh, the media head of a large wearable devices company was a worried man. His company was facing in intense media crisis, as a large fire had shut down a major production center. His worry stemmed from the fact that his PR agency, which had always provided him with great coverage and contacts among lifestyle […]

Why Hyperlocal PR Has Become Central to Political Success in Punjab A road project gets inaugurated. A new policy is announced. A development initiative is launched. Yet within hours, social media is debating something entirely different. Welcome to the new reality of political communication. In today’s hyperconnected world, public opinion is shaped as much by […]

Over the years, PR Professionals has witnessed a fundamental shift in India’s luxury real estate landscape. What was once primarily driven by location, architecture, and amenities has evolved into something far more nuanced. In today’s market, luxury real estate is as much about perception as it is about product. As High-Net-Worth Individuals (HNIs) and Ultra-HNIs […]

Why Brand Storytelling Matters More Than Ever in the Luxury Space Knowing how to communicate with and appeal to high-end consumers in their own language and, more importantly, utilizing the appropriate Digital marketing strategy for fashion brands sets apart successful luxury brands from their rivals. Only those who are open to new ideas and are […]